So what have they done here?
Google seem to think that the future of search is social. and they are no the only ones. There is even a nice wiki article on the subject Taking information from your social graph seems to be the way forward, when searching for information you will be also querying your local hive mind.
But is this a good thing?
Google have this to say about it
A beautiful journey begins
Search plus Your World will become available over the next few days to people who are signed in and searching on https://www.google.com in English.
While there may be 7 billion people and 197 million square miles on Earth, a septillion stars and a trillion webpages, we spend our short, precious lives living in a particular town, with particular friends and family, orbiting a single star and relying on a tiny slice of the world’s information. Our dream is to have technology enable everyone to experience the richness of all their information and people around them.
We named our company after the mathematical number googol as an aspiration toward indexing the countless answers on webpages, but that’s only part of the picture. The other part is people, and that’s what Search plus Your World is all about.
Sounds good, in theory but I don't really agree. Yes it would be nice if everyone posted everything publicly for you to query but this is not quite the case, also, when was anything truly useful posted on Facebook? I use Google to find the information I want in the most efficient way possible, and it works great. Wikipedia links come to the top, spammy links get pushed to the bottom. If I have to go to page 2 or 3 of search results then I am at fault in the structuring of my query, not Google. Now I am going to have my social data crammed into the results.
This is not the only thing though, it seems to be integrated heavily with Google+ and not much with anything else. I love Google+ as much as the next person, primarily because it is not Facebook. Wich I guess is the same argument a lot of people use for buying a mac. Yet the usage is just not there yet, an a years time we shall see.
Will this help Bing and has Google shot itself in the foot?
For years, Google Search has been the highest quality web product I've ever used. It has remainSaveed consistently essential as an information-delivery mechanism. I typically hit it hundreds of times a day—on my phone, tablet, laptop and desktop. But with one update it wiped out all those years of loyalty and goodwill it had built up. Sure, I can opt out of social results with a click—but as with all things I don't want to have to opt out. I don't want to have to make that extra click. I want to enter a query, and have the most relevant results returned to me as quickly as possible. (And if Google genuinely doesn't think it's a big deal for people to take the extra step oft opting out, why has it focused so relentlessly on optimizing speed for so many years?)
Will I be changing?
In short no, Google is yet to fail me enough to make the effort to move. Google seems to know what im looking for before I have even started looking for it. In the future things might change. Bing may be growing, but th
ere is a long way yet. This might just help it along a little bit.